Do tourism ads work?

No. But this one does.

I have no idea why the tourism department of any country spends so much to make promotion campaigns when they end-up looking nothing but kitsch, bit vain, and largely a highlight reel that everyone already knows about! So what’s the point?

This one, somehow, succeeds to get the message across. I have certainly not seen much of India but so much genuine fun comes across here. If you’re still undecided, I don’t know what other campaign could make you want to visit India more than this. Full-on backpacker’s dream — in one minute!

Longer, HD version here.



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